Ronald Reagan

Beginning just as the Cold War finally came to an end, the 1990s were supposed to bring peace, prosperity, and optimism to the United States. Thinking about all that has happened since – the 9/11 attacks, interminable wars in Afghanistan and Iraq, the global financial crisis, violent unrest and democratic institutions under threat – it is tempting to look back on the decade as a short-lived golden age. But there has been a growing recognition among scholars and commentators that the roots of America’s contemporary woes can be found in the dark undercurrents of the fin de siècle. Strong economic growth and rapid technological advances had masked growing discontent and rage about inequality, immigration, and globalisation.

On 4 November 1980, Ronald Reagan was elected president of the United States. The former radio announcer, Hollywood actor, and governor of California (1967–75) beat Jimmy Carter by four hundred and forty electoral college votes. No contender had beaten an incumbent by that much since 1932, when in the midst of the Great Depression Franklin D. Roosevelt triumphed over Herbert Hoover. And much like FDR’s victory, Reagan’s win in 1980 permanently altered the course of US politics. The welfare state that had existed under both Democratic and Republican presidents was diminished, if not entirely dismantled. The religious right, previously a nonentity in American politics, gained major clout. And the economic tenets of neo-liberalism, dismissed as fringe ideas in previous decades, took centre stage.