Conventional wisdom has it that Ivan Pavlov made dogs salivate to the sound of a bell, discovered the conditioned reflex, and laid the foundations for behaviourism, an austere creed that ruled the mind to be off limits for science. Almost all of this is false. Pavlov’s bell was in fact a sophisticated adjustable buzzer. The ‘conditioned reflex’ is a mistranslation: reflexes are instead ‘co ... (read more)