Would it all have turned out differently had InterActiveCorp stared down the online mob? In December 2013, a public relations executive with the company, Justine Sacco, posted a joke on social media, satirising American insularity and racism. Sacco was about to board a flight to South Africa, from where her anti-apartheid family had emigrated, when she tweeted: ‘Going to Africa. Hope I don’t g ...
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