In 1936, at the Nazi Olympics, Jesse Owens won four gold medals and the hearts of the German people, but when he returned to the US his main aim was to turn Olympic gold into real gold. At Mexico City in 1968, Tommy Smith and John Carlos threw away their own careers by appearing on the victory podium barefoot and gesturing with the Black Power salute in protest against the treatment of their ‘brothers’ in the US and elsewhere. Television sent the Smith–Carlos message around the world, but earned the two athletes more opprobrium than praise in Western nations that were still coming to terms with the cultural revolution of the 1960s. This was before the Moscow Olympics in 1980, when the democracies could still convince themselves that sport and politics were worlds apart and should never mix.
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