It is impossible to look cool studying youth culture. Researchers can’t help being uncool, whether they’re explaining every little term to their readers, as if to a High Court judge, or shoehorning the ‘in’ lingo into their otherwise conventional academic texts. However advanced their self-awareness strategies or their desire to avoid seeming preachy, nothing can stop them coming off like T-shirted versions of the social surveyors of a century ago. Instead of the slums or Samoa, it’s some kind of sweaty, fertile, animalistic netherworld of tribal signs and tracksuit brand logos.
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