In the 1990s the Smithsonian Institution conducted a comprehensive survey of visitors to exhibitions in the United States and concluded that the majority of viewers, while retaining impressions of individual objects, are unlikely to take much note of an exhibition’s theme. That came as a surprise to art gallery and museum professionals, who had recently put much effort into didactic displays, with a proliferation of wall texts and increasingly sophisticated methods of thematic presentation. It should have come as no surprise. The objects we see assembled in exhibitions were produced separately. The co-opting of works of art in an exhibition is in a critical sense different from the organisation of parts within a book or film, for example.
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