Jill Lepore

Long before Amazon, Twitter, and Facebook, a company called Simulmatics Corporation sought to predict and control human behaviour through the analysis of big data. If Then tells the story of that company, from its humble beginnings in a tiny office on Madison Avenue to the hallways of political power in Washington, DC.

During his 2008 presidential campaign, Barack Obama declared that the story of American history is of countless people striving toward ‘a more perfect union’, that most utopian of goals enshrined in the nation’s Constitution. In These Truths, a one-volume account of the entirety of American history since European settlement ...