Siobhán McHugh

A book about podcasting prompts an immediate question: what is the intended audience? Is it for listeners already devoted to the audio medium? Is it for storytellers who already podcast and want to enhance their craft? Or is it for those interested in podcasting but clueless as to how to go about it? The Power of Podcasting, by Siobhán McHugh, attempts to appeal to all three audiences, with mixed results.