Mark Kenny

In 2008, at the Australian zenith of the American custom of rating the first hundred days in power, Kevin Rudd issued a fifty-five-page booklet to mark his new government’s quotidian ton. Inevitably, it proved nothing much at all. Critics said it was both premature and simply validated the critique that Labor under Rudd had ‘hit the ground reviewing’. The Sydney Morning Herald worked out that Rudd had initiated an inquiry every four days, which sounded bad. But after eleven years of John Howard’s government, many things required attention. As Rudd countered, Howard had initiated ‘495 inquiries and reviews in 2005–06 alone’.

Before the May 2022 federal election, Anthony Albanese, partly to silence critics of his ‘small target’ campaign and partly to manage wider expectations, proposed to lead a Labor government that under-promised and over-delivered. A deliberately thin ‘look-at-them’ election campaign was designed to keep the focus on a tired and compromised Coalition government, rather than following Labor’s usual approach of fighting for voters’ attention with big new ideas. For a social democratic party which exists for reform, it was an unorthodox strategy and one not without risks. The political capital from any ‘over-delivery’ might well accumulate for a ‘re-election’ bid in 2025, but the thinness of Labor’s 2022 enticements would be obvious.