For those of us who would like to see a revival of the ‘techno-critical’ tradition in public debate (the tradition of Marshall McLuhan, Jacques Ellul, Neil Postman, and Langdon Winner, inter many alia), it is a cause of some irritation that the hegemonic view of technology remains the instrumental one. Here, technology is deemed to be neutral, in a way that precludes any serious analysis of its constitutive role in human affairs. Technologies, it is said, are merely tools to serve the needs of their users; they have no political content per se. I can use a hammer to drive in a nail or bludgeon my next-door neighbour to death. It is my actions that matter, not the hammer itself.
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