Ryan Mac

On 26 October 2002, two days before closing a deal to purchase Twitter for US$44 billion (A$61.4 billion), Elon Musk walked into its San Francisco headquarters carrying a white porcelain sink. He walked up to an unattended front desk in the lobby and said, to no one: ‘You can’t help but let that sink in.’ Of course, he didn’t really say this to no one. His triumphant entrance at Twitter HQ was staged, the video shared with his 120 million Twitter followers, with the phrase: ‘Let That Sink In!’