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Elon Musk

Let That Sink In!

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The ABR Podcast
‘Let That Sink In!: Fantasy without consequence at Twitter’ by Matthew Lamb | The ABR Podcast #221

This week on The ABR Podcast, Matthew Lamb reviews Character Limit: How Elon Musk destroyed Twitter, as told by award-winning investigative journalists Kate Conger and Ryan Mac. Noting Musk’s tendency to favour ‘the virtual over the physical world’, the book gives a ‘blow-by-blow’ account of Musk’s shortcomings while leading X. Matthew Lamb is a writer and the author of Frank Moorhouse: Strange Paths. Listen to Matthew Lamb’s ‘Let That Sink In!: Fantasy without consequence at Twitter’ published in the January-February issue of ABR.

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Character Limit: How Elon Musk destroyed Twitter by Kate Conger and Ryan Mac

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January–February 2025, no. 472
Matthew Lamb reviews ‘Character Limit: How Elon Musk destroyed Twitter’ by Kate Conger and Ryan Mac

On 26 October 2022, two days before closing a deal to purchase Twitter for US$44 billion (A$61.4 billion), Elon Musk walked into its San Francisco headquarters carrying a white porcelain sink. He walked up to an unattended front desk in the lobby and said, to no one: ‘You can’t help but let that sink in.’ Of course, he didn’t really say this to no one. His triumphant entrance at Twitter HQ was staged, the video shared with his 120 million Twitter followers, with the phrase: ‘Let That Sink In!’

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