Product placement, admittedly not a term in vogue in Madame Melba’s time (1861-1931), was lucratively and occasionally indiscriminately deployed in her name. Since that name was itself an invention (one decided upon in late 1886, by Mrs Armstrong, née Mitchell, at the behest of her teacher, Madame Marchesi), it was officially or blatantly unofficially applied to everything from throat lozenges ... (read more)