In under a decade Bill Henson has managed, by careful and strategic marketing, to become probably Australia’s leading art photographer. This status is based on the precise circulation of three or four exhibitions of work, Untitled Sequence 1979, the Untitled 1980–82 series, the Untitled 1983–84 series, and the Untitled 1985–86 series. The titles indicate a continuity of practice rather than anything else, a statement that the photographer has been engaged throughout this time in producing work. By an economic placement of the work in different commercial and public galleries around the country and in contemporary survey shows, such as the 1981 Perspecta and more significantly, the Australian Bicentennial Perspecta, Henson has managed to maximize the exposure and impact of his work. The Australian Bicentennial Perspecta provides a useful means of circulating the work internationally (the exhibition has been shown in Germany), although Henson, like most of us, does not really need the bicentennial; it simply provides a free trip into the international market in which Henson’s work is already placed by virtue of its content and formal qualities.