During that torrid season when I was trying to place my forever unplaced and ultra-controversial novel Complicity (now called The Blood Judge, with good reason) one well-known and basically sane Fiction Editor comforted me. ‘You see, we don’t just publish a book, we have to market a personality.’ He later became even more famous for trying to market a white author (whom he had never met) as a black one.

I would still do many things to have that novel published but, I’ll tell you what, I still wouldn’t try to turn myself into a ‘personality’.