Who was hanged, disembowelled and quartered after printing ‘nawghtye papystycall Bookes’? William Carter. Where did English booksellers store and sell their books? For several centuries, mostly from tiny shops near St Paul’s. How tiny is tiny? Zachary and William Stewart had ten feet from their shopfront to the back of the yard. Who was the builder and owner of the Temple of the Muses, the biggest bookshop of its time? James Lackington. How did eighteenth-century booksellers use newspapers to promote their wares? Through the ‘puff’, a sensationalist pushing of a single book, and the ‘cloud’, a lengthy listing of many books. Who remaindered Jane Austen’s Emma? John Murray II. The questions, big and small, are endless, and this book provides the answers.