Hannah Richell’s début novel, Secrets of the Tides, undoubtedly enjoyed a boost in sales when it was named the Australian Women’s Weekly ‘Great Read’ for the month of May. A family drama in the style of Jodi Picoult, Richell’s first foray into the women’s fiction market has proved its author’s marketing savvy. A former professional marketer for Pan Macmillan, Hachette, and Hodder & Stoughton, Richell certainly knows how to pitch a bestseller. Unfortunately, while Richell might know a great story when she sees one, her technique leaves a little to be desired.