North Korea always gets media attention for negative reasons: a border skirmish with its southern neighbour; a missile trial launch or nuclear test; vitriolic propaganda attacks on South Korea, Japan, or the United States; or the appalling findings of some human rights group like Michael Kirby’s recent UN Commission of Inquiry on North Korea’s human rights abuses. The picture that emerges is one of unrelenting misery within North Korea and unreasoned aggressiveness towards its enemies – a dangerous and unpredictable country which, if it cannot be reformed, is best either shunned or guarded against.