Mike Willesee has been one of the giants of the Australian media for over half a century. He was a major force in television for most of those years; but he began his life in print journalism and made a small fortune as the joint owner of 2Day FM when it was sold to the Lamb family. The memoir of such an important figure is always much anticipated, and its publication has been greeted with much fanfare, coinciding with a two-part episode on Australian Story, which is always notoriously shy of looking as though it is in any way promoting a commercial enterprise.