‘Experimental writing’ can sometimes seem like a wastebasket diagnosis for any text that defies categorisation. Even when used precisely, it begs certain questions. Isn’t all creative writing ‘experimental’ to some degree? Isn’t the trick to conceal the experimentation? And what relationship does it bear to the ‘avant-garde’? If avant-gardism implies a radical philosophy of art, where does ‘experimentalism’ fit today? Is it not part of the valorisation of novelty, of innovation for innovation’s sake, which has gripped the literary establishment in recent decades? (When books like Milkman [2018] and Ducks, Newburyport [2019] fall victim to the cosiest of literary prizes, where have the real radicals gone?)