Media

Narrative and Media provides a lengthy and extensively researched overview of one of the central features of contemporary popular culture. The four authors (all of whom have been scholars at Sydney University) discuss the roles that narrative has played in mediums such as television, cinema and radio. In the introductory chapter, the authors explain the importance of their topic: ‘In a world dominated by print and electronic media, our sense of reality is increasingly structured by narrative.’ Later chapters address issues such as ‘narrative time’, ‘print news as narrative’, and the impact upon narrative conventions of postmodern and post-structuralist thought. In doing this, the authors also provide a ‘consideration of industry-related issues that affect the production and consumption of media texts’.

Switched On showcases the careers of twenty-nine ‘influential’ women who work in the media. Catherine Hanger, interviewer and former editor of Vogue Australia, believes that Switched On ‘connects two major spheres of influence in our society – the media and the women who work in it’ – and argues that the influence of these women is ‘very powerful indeed’. While the title promises ‘conversations’, Hanger, strangely, omits her questions. Perhaps she asked just one: ‘How did you become editor of Australian Women’s Weekly/an SBS news presenter/a film reviewer/a PR adviser to PBL/host of Media Watch?’

Rupert Murdoch is the Napoleon of our times. He has gone on conquering largely because certain governments – Bob Hawke’s among them, in early 1987 – have persistently acquiesced, changing or moderating regulations as his battle plans required. It was once possible to view him as bound, in George Munster’s phrases, ‘on a random walk … [on which] despite the ever greater accumulation of means in his hands, he contributed more and more to the spreading confusion about ends’. That was written more than twenty years ago; Munster’s great book, A Paper Prince (1985), remains valid as a rigorous and witty account of Murdoch’s rise, and as an exemplary study of the relations of media, money and politics. But that walk is not so random now.

At a recent Australian Broadcasting Authority conference, federal communications minister Senator Richard Alston conceded that the early adoption of digital television in Australia had been ‘modest’. More impartial observers of the transition to digital broadcasting in Australia have been less restrained. ‘A digital dead-end’ and ‘dismal failure’ are representative of recent media commentary on the subject.

Media history is an oddly underdeveloped area. Historians who work in media history are frequently reminded that such work exists at the margins of their discipline, and media does not feature at all in many accounts of political and social history. To take one example, Alastair Davidson’s otherwise impressive From Subject to Citizen: Australian citizenship in the twentieth century (1997) contains one reference to Rupert Murdoch’s citizenship, but none to the role of media in forming the identities of Australian citizens in the twentieth century.

In the last week of June, after a period in the doldrums, the News Corporation share price suddenly took wing again. Buyers piled in. A lazy few hundred million dollars were added to the company’s value. The basis of the revaluation? Apparently, Rupert Murdoch himself had descended from Olympus to participate in a presentation to sharebrokers in Sydney. Enraptured at this visitation, analysts had upped their profit projections for News.