Early in the 2003 AFL season, Peter Rohde, the new coach of the Western Bulldogs, announced as one his initiatives that players should either find parttime work or some similar engagement consistent with their club commitments, or embark on a TAFE, university, VCE or other study programme. This mildly sensational proposition was designed to reduce the aimless hours spent by many players, especially the young and unencumbered, loitering in malls, coffee joints and other haunts.

Perhaps Rohde, whose fairly disastrous first coaching year belies his articulate and intelligent approach to the game, had in mind a problem more serious, less graspable, than simple time wasting. Perhaps he was observing that modern professional footballers risk becoming more and more disjoined from the people who come to see them play; that the upper echelon members of a homegrown and still highly parochial sport can easily become exotic, rarefied, a different breed; and that, worst of all, they might come to believe in their own fancied difference, a condition known at ground level as ‘believing your own bullshit’.